5 Steps to Completing Your First Draft

5 Steps to Completing Your First Draft 5 Steps to Completing Your First Draft 5 Steps to Completing Your First Draft By Mark Nichol Follow these stages of preparation and production to assemble a first draft of written (or spoken) content. 1. Identify Your Purpose What is the reason for writing the content? Are you objectively presenting information? If so, is it for educational purposes, or for entertainment or both? Are you writing to help someone make a decision, or encouraging someone to take action? Identifying your goal for the content will help you shape the piece. 2. Identify Your Readership Who are your intended readers (and your unintended ones)? What is their level of literacy, and what is their degree of prior knowledge of the topic? Imagining who your readers are will help you decide what voice and tone to adopt, how formal or informal your language will be though that factor also depends on your approach (see below) and how much detail or background information you provide. 3. Identify Your Approach Should your content be authoritative, or is it the work of someone informally communicating with peers? Are you offering friendly advice, or is your tone cautionary? Are you selling something, or are you skeptical? Should the content be serious, or is some levity appropriate? Determining your strategy, in combination with identifying your readership, will help you decide how the piece will feel to the reader. 4. Identify Your Ideas Brainstorm before and during the drafting process, and again when you revise. If appropriate, talk or write to intended readers about what they hope to learn from the content. Imagine that you are an expert on the topic, and pretend that you are being interviewed about it. Write down the questions and your answers to help you structure the content. Alternatively, present a mock speech or lecture on the topic and transcribe your talk. Draft an executive summary or an abstract of the content, or think about how you would describe it to someone in a few sentences. Or draw a diagram or a map of the content. Using one or more of these strategies will help you populate your content with the information your readers want or need. 5. Identify Your Structure Craft a title that clearly summarizes the topic in a few words. Explain the main idea in the first paragraph. Organize the content by one of several schemes: chronology or sequence, relative importance, or differing viewpoints. Use section headings or transitional language to signal new subtopics. Integrate sidebars, graphics, and/or links as appropriate. Incorporating these building blocks will help you produce a coherent, well-organized piece. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:100 Words for Facial ExpressionsFlier vs. Flyer50 Synonyms for "Song"

Pepsi Research Paper Example | Topics and Well Written Essays - 4000 words

Pepsi - Research Paper Example This consolidation gave PepsiCo immediate control in excess of 80% of its packaging system. Presently the organization can consolidate sound snacks with their solid beverages and procure the profits (Ryder, 2013). 6 Pepsi has and global Market vicinity, generating and viable Diversification Analysis. The following step is to be mindful of the budgetary changes that face shoppers, which put weight on our organization when attempting to offer our items. With this being an element in our marketing and offering we will keep on putting resources into creating and developing markets, universally. PepsiCo has stretched the organization into offering its items universally and now offers its items in excess of 200 nations. 6 Furthermore Lastly PepsiCo concentrates on making keeping client connections by giving the individuals what they need. PepsiCo’s prosperity relies on upon the way the organization responds to purchaser pattern. With the pattern of customers arriving at for healthier choices, PepsiCo keeps on growing their Good-For-You portfolio. Concentrating on Consumer patterns, giving the individuals what they are searching for (Ryder, 2013). 6 PepsiCo offers the world’s largest portfolio of food and beverage brands. PepsiCo has eighteen different products and they are operating in different countries across the world. PepsiCo serves their customers with a range of products starting from cold beverages to tasty treats which can deliver enjoyment as well as nutrition at an affordable price. For this reason, in recent times, they have incorporated organic products in their products which do not contain artificial additives and preservatives. The marketing plan of PepsiCo is analyzed from the background analysis of the company, where the background serves as a basis for analyzing the internal and external environment of the

Wal-Mart to Spend $50 Billion on Products Made in America Essay

Wal-Mart to Spend $50 Billion on Products Made in America - Essay Example Local manufacturers are one of the groups that stand to benefit from Wal-Mart’s decision to source goods in the United States. 1881 Mills is one such manufacturer that will benefit from the extended contract that it has struck with Wal-Mart. Suppliers dealing in highly-automated production are the other group that will benefit from Wal-Mart’s move. The public stands to benefit from the additional jobs that will be created by these local manufacturers and suppliers in order to meet Wal-Mart’s increased demand. The economy of the United States will benefit from the improved production that this move will bring (ABC News p3). Wal-Mart has an obligation to provide workers in China and other foreign markets who will be displayed by Wal-Mart’s new strategy with time to adjust and find other jobs. Corporate social responsibility would require that as an employer, Wal-Mart should factor in the welfare of the people who will be affected by any of its policy decisions and one such group of people are these workers. Wal-Mart should care not to terminate its foreign sourcing quickly because this would leave many of these foreign workers jobless. This can have devastating effects on the lives of these workers and, by extension, the economies of their countries (ABC News p3). Wal-Mart’s decision to source more goods locally means it might have to charge more for such products and this will have direct impacts on local consumers. This will dig deeper into my consumer surplus and I might have to consider buying certain goods from other stores. I however have an ethical responsibility to buy U.S.-made products even if they cost more because this will contribute to the growth of the economy of my home country. Ethical responsibility requires that as a consumer, I should go beyond caring for my personal financial wellbeing to considering how my buying patterns influences other people