Monday, July 20, 2020

Indie Authors Guide to the Top 10 Self-Publishing Companies for 2019

Indie Authors Guide to the Top 10 Self-Publishing Companies for 2019 If youre a writer who wants to become a published author, chances are, youve done some research on the topic. Or, perhaps youre a seasoned pro at the writing and querying process. If thats the case, youve more than likely met that terrible foe all authors hate: rejection.Rejection is a part of life in general, and, unfortunately, a big part of the publishing world. Authors have described amassing hundreds of rejection letters from agents and publishers alike. Famously, Harry Potter author J.K. Rowling was rejected (a mere) twelve times before finding mind-blowing success with her series.J.K. Rowlings first Harry Potter novel was rejected twelve times before finding mind-blowing success with her series. Photo by Rae Tian on Unsplash.Writers once sought traditional publishing for the hopes of big advances, wide distribution, and generous marketing dollars. And while a number of writers have had tremendous success in this arena, many going on to become household names and best-sellers t ens of times over, many other writers find themselves facing rejection over and over, until giving up on the book theyre querying becomes the next step.However, what many writers dont realize is that rejection oftentimes has little to do with the quality of the authors work. Rejection can happen simply because the project is no longer a hot trend, or its not yet a trend. Additionally, agents may reject a project they might have otherwise accepted simply because theyve already signed a similar book. After so many rejection letters and emails, its often advised the writer move onto a different project.But Instead of tucking away those hard-wrought stories, these days, authors are finding ways to bring them to light by self-publishing. Self-publishing is a fantastic avenue for writers who are natural entrepreneurs and/or want to retain sole control over their projects. At traditional houses, authors may be asked to make significant changes to their work. They receive little say in the cover, and can often be asked to change the title to suit marketing trends. On top of that, only a select few authors receive generous marketing budgets. Most traditionally published authors are still expected to the heavy lifting where marketing is concerned, exactly as self-published, or indie, authors do.Writers may have many different reasons for wanting to self-publish, but it all comes down to this: self-publishing is for everyone! And those authors who are particularly savvy can find great success with self-publishing and turn them into extremely lucrative careers.Whether you want to be in control of your book from inception to publication, or you simply want to gift the world with a story the traditional publishing world rejected, consider self-publishing as a viable path for your dreams.Here, weve detailed ten of the best self-publishing companies for you to research and choose from as you take the next step in your writing career.Happy writing!AmazonLets start with the kin g of self-publishing companies. Amazons platform, Kindle Direct Publishing, or KDP, is the worlds largest seller of eBooks. In 2015, around 74% of of all eBooks purchased in the U.S. were from Amazon, with an estimated 3.4 million books available. Its only increased since then. Authors can create digital books (eBooks) as well as paperbacks, and its free to upload. The royalty percentages depend on the books pricing, but if an eBook is priced at $2.99 or above, the author receives a 70% royalty (it goes down to 35% if the book is priced under $2.99). The royalty split is different for paperbacks. There are also a number of user-friendly how-to guides on the KDP site itself. Once learned, the process is quick and easy.Barnes Noble PressLongtime brick-and-mortar bookstore chain Barnes and Noble jumped on the digital bandwagon, and created its own indie publishing platform, Barnes Noble Press (formerly known as NOOK Press). Like Amazon, it is free to upload, and offers many of the sa me features. The royalty split is, also like Amazon, based on book pricing. For an eBook with a price of $2.99 and up, the royalty is 65%. For eBooks below $2.99, the royalty is 40%.IngramSparkWhile KDP is the titan of eBook/digital book publishing, IngramSpark, owned by Ingram Book Group, is the largest book distributor and wholesaler in the United States. It distributes digital books and hardcopy books to Amazon, Apple Books, Barnes Nobel, Follett, and Booktopia, to name just a few. However, while publishers like KDP and BN Press are free to upload, there is a cost associated with IngramSparkâ€"$49 to set up, $25 to make changes to an already published book, and then authors have to purchase an ISBN if they wish to make print copies. The upside? IngramSpark distributes to libraries, and you have the option to make a supercool hardcover book, something KDP does not offer at this time.Apple BooksIt seems like Apple is everywhere, and most people own at least one Apple product, from iPhones to iTunes. It makes sense it founded a self-publishing platform called iBooks back in 2010. While it has remained eclipsed by Amazon giant KDP, Apple books still get hundreds of millions of downloads per year.Kobo BooksKobo, a Canadian company owned by Rakuten, sells digital books, audiobooks, and e-readers. Its self-publishing platform, Kobo Writing Life, launched in July of 2012. Due to its Canadian headquarters and affiliation with the Japan-based Rakuten, Kobo has a major international audience. Similar to the above/under $2.99 eBook price point of other self-publishing companies, Kobo offers royalties of 70% and 45%, which are better than KDP and BN Press.Draft2DigitalFor authors who are only focused in self-publishing digital books, Draft2Digital is a powerhouse. This platform is considered an aggregator, meaning it pushes your book to multiple retailers, rather than you having to upload it to multiple places and keep track of multiple reports. All your information is one place. Additionally, the royalty is a whopping 90% of your books retail price, so no worries about managing your royalty percentage if you decide to put your book on sale, or take it off sale. D2D retains just 10% of each copy sold.SmashwordsSmashwords is another aggregator, like Draft2Digital. The major thing to note about Smashwords is that it does not distribute to Amazon. So if you decide to use Smashwords but also want your book sold on Amazon, you will have to also upload it to KDP. That said, Smashwords does have an even large distribution pool than Draft2Digital. Smashwords retains 15% of the retail price of your book on its own platform, and then takes 10% on other platforms, per copy sold. Stuck between Smashwords and Draft2Digital? Check out this article that discusses the differences between the two aggregators to better help your decision.StreetLibBased in Italy, StreetLib is the only aggregator with a multi-language dashboard, including English, Italian, Hindi, an d Spanishâ€"to name a few! It distributes to all major Western stores, and has a strong presence in European stores, which include Amazon, Google Play, iBooks, Barnes Noble, Kobo, Scribd, Baker Taylor, Indigo, and many, many more. The pricing structure is such that StreetLib retains 10% of your books retail price per copy sold. Interested in publishing a print edition of your book? Theres an up-front cost of $49 and you get a free ISBN.BookBabySimilar to IngramSpark, BookBaby is a print-on-demand self-publishing company thats excellent for first-time self-publishers, because its a full-service, one-stop shop that offers editing services, cover design, book formatting for digital and print books, and marketing plans to help indie authors be as successful as possible. Prices vary depending on the services the author is looking for, but their most popular package, The Complete Self-Publishing Package, costs $1,699, which includes cover design and formatting, eBook conversion, 25 prin t books, international distribution, a Facebook ad campaign, and several other things (note: it does not include editing services).PublishDriveA relatively new aggregator, PublishDrive is on the rise, distributing to over 400 stores and 240,000 digital libraries, offering four tiered subscription pricing options to fit authors and publishers at every level. Their plans range from free (with limited distribution) to $99.99 a month (for the priced options available). They also offer a full distribution package but authors must submit a more detailed inquiry for pricing.Screenshot of PublishDrive, one of the newer self-publishing websites now available for indie authors.If youre a newer author, or new to the indie world, self-publishing can seem like an insurmountable beast. But there are so many resources available to help you through the process of uploading your book, and many self-publishing companies who serve as one-stop shops, like BookBaby, where you can get editing, formatting , and cover design services all in one place. Theres a lot to learn about indie publishing, but getting your story out there is the most important first step! And remember, even though traditional publishers might have passed on your work, that in no way determines its quality. The world needs your story. So use our guide today to get started!

Thursday, May 21, 2020

The Historical Record Of Makeup - 1625 Words

Beauty was considered as important in Ancient time as it is today. People might have had never thought of the significance of it in ancient time and assumes it to be a trend of a 20th century. Women have had always looked for ways to enhance their beauty which is why makeup was invented in Ancient times back in 3100BC and is being used more commonly today than ever before. Makeup has gone through many changes and improvement itself to make it easier and safer for its users. I will discuss on how makeup has evolved in a variety of products, how and when they were made as well as what it meant to wear makeup. Makeup has been around for thousands of years and was first introduced by Ancient Egyptians. It is hard to evaluate the exact time.†¦show more content†¦As mention on the quote that ancient Egyptians were using Kohl to enhance their eyes beauty and also to prevent from any type of diseases. Likewise, in 3000 BC nail polish was used by the Chinese, nail paint was made up of gum Arabic, egg whites, gelatin, and beeswax. The nail polish colors also used to indicate the social of royal class. For example, Gold, silver, red and black colors were often used by the royal families (A History of Cosmetics from Ancient Time 2). In 1500 BC, rice powder were used as a foundation to make their faces white, there were no concept of eyebrows in China back then they shaved off their eyebrows and painted their teeth gold or black for their beauty and also used Henna to dye their hair (A History of Cosmetics from Ancient Time 2). In that time of era these were the few type of makeup commonly used to enhance beauty, show royalty and to please god. â€Å"the Egyptian god of the afterlife, Osiris only considered those †¦ [who] heavily made-up eyes worthy enough to move from the physical world into spiritual† (Drelich2). In 1000 BC, the Grecians start using cosmetics. Products they commonly used was face powder and red lipstick to make themselves unique from the rest of the population. Red color had always been a sign of royalty. Further in 500 – 200 BC the makeupShow MoreRelatedA Demographic Analysis: The Idaho Falls, Idaho Metropolitan Area880 Words   |  4 Pagespoint for much of Idaho and Western Wyoming. While conducting demographic research on the metropolitan area, I found some interesting stats. Using the demographic indicators of age structure, racial diversity, and family makeup, provided me essential data that describes the makeup of its metropolitan area. Basic Facts about the Metropolitan Area Idaho Falls is the states largest city outside Boise metropolitan area. The Snake River aids water to crops such as sugar beets, potatoes, peas and moreRead MoreHow Does Modern Life Evolve Over Millions Of Years Or Was It Created By God?799 Words   |  4 Pagesfrom a single-celled organism. However, creationists rejected this theory. They referenced the Bible’s Book of Genesis for the historical account of how life was created. But without a doubt, there is undeniable evidence to support the fact that life on earth came from a common ancestor. With the recent advances in both science and technology, scientists can use fossil records, genetic changes and anatomical similarities to prove that life as we know it evolved from one common ancestor. The remainsRead MoreIncreasing Levels Of Carbon Dioxide1491 Words   |  6 Pages→↠2H+ + CO32−. CaCO3 →↠CO32− + Ca2+ The over acidification of oceans will largely impact the biogeochemical dynamics of calcium carbonate, carbon, phosphorous and nitrogen, which are essential to many marine ecosystems as well as the biogeochemical makeup of the water. These systems lie in the delicate balance of equilibrium. Because climate change and ocean acidification are consequences of rising levels of atmospheric CO2, ocean acidification can be referred to as â€Å"The Other CO2 Problem†. 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However despite the arrival of these specific and diverse new musical categories, the few historical genres that remain in tact stand as some of the most prominent and impac tful types of music to be witnessed throughout time. One of these genres is rock. Characterized by guitar-led melodies and synchronizing drum patterns, rock music has beenRead MoreBusiness Financing And The Capital Structure1292 Words   |  6 Pagesof each option. The second task involves the attempt to summarize the advice that I would give the client on selecting an investment banker to assist the business in raising this capital. The third and final task entails the explanation of the historical relationships between risk and return for common stocks versus corporate bonds. Also explaining the manner in which diversification helps risk reduction in a portfolio. 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Wednesday, May 6, 2020

Why College Education Is Important to Me - 698 Words

â€Å"Why college education is important to me†. By Janelle D. Crichlow EN110 Achieving Academic Excellence Ashworth College A college degree is important for a variety of reasons for both the young and the old, namely to develop or improve one’s trade skills, to experience different cultures and to increase one’s educational background in order to attain a higher paying job. For me, a college degree is important because it will help me to attain the educational background I need to make myself more marketable in the ever changing workforce. It will also provide me with the confidence and skills needed to apply for a better paying job or aid me in attaining the ever elusive promotion, if I so desire. John G. Ramsay, a professor at the†¦show more content†¦For me personally, the college degree obtained will aid me in being able to better complete the tasks to which I am assigned at work. It will also give my boss actual evidence that I have the necessary skills needed to be promoted to a higher and better paying position. A college degree will give me the knowledge base I need to compete in the workforce. College life makes it possible for students to meet and be acquainted with people from all works of life and to possibly build work contacts with these people later in life. It provides students with access to differing cultures, personalities and attitudes and provides students with the playground to learn to handle them. Due to the fact that a college student is exposed to varying subject matters, both in and out of his faculty, a student can demonstrate to his employee that he is better equipped to handle learning new concepts since he is more â€Å"well rounded† and knowledgeable in different areas, both in and out of his job scope. The efficiency at making and completing short, medium and long term goals, displayed by the student, allows the employer to ascertain how effective the employee will be at setting and achieving his goals and how effective he will be with time management and multitasking. In conclusion, a college degree will provide me with the hope and means of attaining the heights I intend to reach in my workplace. It will provide me with the confidence and peace of mind that I can takeShow MoreRelatedWhy College Education is Important to Me1038 Words   |  5 Pagesup, this activity was more fun than anything else I might have done with my free time. I never got tired of being the â€Å"teacher†. Now as a college student many people often ask me, â€Å"What are you majoring in?†, â€Å"What are you going to school for?† and I tell them, I want to be a teacher in Early Childhood Education. The typical response I get from people is â€Å"Why would you want to be a teacher?† My answer is simple: I love children; I love their innocence and their ability to accept people as they areRead MoreWhy College Education Is Important to Me795 Words   |  4 PagesImportance of College Education to Me Stephen Nuamah Ashworth College ID: AC1209774 Health Care Administration Why College Education is Important to Me Am I free? I asked myself over and over again after reading a quote â€Å"Only the educated are free.† As concluded by Epictetus (55 AD - 135 AD), Discourse. I then realized I was not free. I want to be free, but how? I asked myself. Do I need to be rich or do I need to be the happiest man on earth? It finally occurred to me after pondering overRead MoreWhy College Education Is Important to Me869 Words   |  4 PagesThe Importance of Education (SAMPLE) Our quest for knowledge is something we should never complete; it is a desire that we should never resist. 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Anyone who keeps learning stays young.† For years, I thought I was just too old to return to school. However, for 20 years, I’ve worked in a career that provided great financial stability, but it never brought happiness. When I was laid-off, I made the decision to notRead More   Why is college education important to me Essay627 Words   |  3 Pagesï » ¿ Why is college education important to me â€Å"Knowledge Is Power† one of Sir Francis Bacon famous quotes, those three words says it all. I’ve been hungry and excited for an higher education, Education is very important to me and in order to move ahead in life, not just get by but to really succeed and prosper, I must get a college degree as it can openà ¶ up many close doors that a high school diploma couldn’t open for me. 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There are many reasons why I want to pursue a degree in mechanical engineering. One reason why I want to become a marine surveyor, marine surveying is my dream job; another reason is as a kid growing up I have always found it fascinating to create things andRead MoreThe Importance Of College Education884 Words   |  4 PagesCollege Education is an institution of higher learning. Harvard University is the oldest institution of higher education in the United States; it started in 1636. Colleges began to be established for two reasons. First, most were founded by religious denominations. Second, colleges were the pride of the community evoked by the revolution, the strange American pursuit of progress, and migration to the west. However, some people are against college education because many college graduates are employed

The House of My Dream Free Essays

Many people dream. Dream to visit the unknown countries, dream to fly by a balloon or to cross ocean on a sailing vessel. People dream of what that they don’t have, but would very much like to make or get. We will write a custom essay sample on The House of My Dream or any similar topic only for you Order Now People dream of much, only not always their dreams come true. And I’m an exception! I a big beautiful house is almost everyone’s human one of the sweetest dreams. My house of dream is a big detached house, situated far from city life at the seaside of ocean. It must be a very attractive and beautiful place, so I could spend there my free time and take a rest, listening to whisper of the ocean and jungle life.My house should be an irreplaceable part of a nature and my well being. It should have big windows through which looking the window I should see the incredible panorama of raging ocean and the whisper of the palm trees. In short, it should be the good house with all personal belongings. In the house of my dream there should be not less than eight rooms – a vestibule, a drawing room, a dining room, studies for the work, four – five rooms on each member of family, and also kitchen and two bathrooms.It would like to me that in my house necessarily is the fireplace on a ground floor around of which all family would gather. And that the furniture in the house was wooden. And of course a big pool, despite the fact that ocean is situated not far from. There I can swim when the ocean is cold or the weather is stormy. I would like, that around of my house grew a lot of trees as palm trees and other tropical plants. In general I would like to live somewhere in south closer to the north and equator, the countries of sun and hot weather. [pic] Ilia Ovchinnikov 2010 How to cite The House of My Dream, Papers

Sunday, April 26, 2020

The Wiccan Religion Essays - Wicca, Modern Paganism,

The Wiccan Religion The word "Witchcraft" dates back many hundred of years and means literally "The craft of the wise". This is because the Witches of the old were the wise ones of their village, knowledgeable in the art of healing, legal matters and spiritual fulfillment. A Witch had to not only be a religious leader, but also the doctor, lawyer, and psychologist of the village. Today, people have reclaimed this word in their pursuit of Wiccan religion. A With is an initiate of Wicca, one who has earned the right to call themselves Priest, or Priestess, through study, self evaluation, and spiritual living. Wicca itself, is an attempt to re-create European (mostly) Shamansistic Nature Religion, adapting it to fit our modern lives. Witches are worshippers of the Earth and it^?s many cycles. We believe that deity is found not only outside to our realm, or plane of existence, but that is found within every living thing and all that support it. Therefore, we attempt to live in harmony with the Earth and each of it's creatures. Wiccan tend to involve themselves with ecological pursuits. Wicca observe the holidays of Pagan Europe; Eight festivals spaced evenly about the wheel of the year, at the quarters (equinox^?s and solstices) and the cross-quarters (midpoints between the equinox^?s and solstices). They are called: Yule (Dec 21) Tmbolc (Feb2), Lady Day (March 21), Beltaine (May 1), Midsummer (June 21), Lugnassed (Aug 1), Mabon (Sept 21), and Samhain (Oct 31). Actual dates vary slightly from year to year, as they are based upon actual celestial events. Many Wiccans also celebrate the Full Moon, of which we have 13 per year. The basis for Wiccans moral conduct is found in the statement "An Ye Harm None, Do What Thou Wilt." This is a mock archaic phrase, suggesting that any behavior that harms none, is morally acceptable. Harm is defined by anything that takes away, or works against an individual^?s free will. It is, of course, impossible to exist, or even cease to exist, without causing harm, so Wiccans look to fulfill this as closely as possible. A Wiccan attempts to make choices based on what will cause the least harm, and promote the greatest overall positive effect. Wicca teaches self discipline, personal responsibility kinship ith our plant and its creatures, open-mindedness and the virtues of diversity. Wiccans do not proselytize, as we believe that each must find the path that is right for them, and that all religions are different paths to the same truths. We draw our beliefs and practices from our own experiences, and that of others, understanding that age does not makes a religion any more valid, not does political support, numbers of followers or material holdings of its temple. Religion is a very personal thing, one which can only be validated by the experience of the individual. Wicca provides a link for those who follow similar paths to share their experiences.

Thursday, March 19, 2020

Solution Assignment 3 Essay

Solution Assignment 3 Essay Solution Assignment 3 Essay Solutions to Assignment 3 1. a. using excel Stock A Stock B i. alpha -.609 2.964 ii. beta 1.183 1.021 iii. standard deviation of Residuals 4.676 4.983 iv. correlation with Market .757 .684 v. Average of the Market = 3.005 vi. Variance of the Market = 20.908 vii. First, we need Rf from SML 2.964 = RF + 1.183 [ 3.005 – RF] ïÆ'ž solving for RF = 3.352 Therefore for next year E(R A) = 3.352 + 1.183 (5 – 3.352) = 5.3 b . (i ) From single‑index model use: Rj = ÃŽ ±i - ÃŽ ²i Rm RA = ‑.609 + 1.183(3.005) = 2.946 RB = 6.032 RC = 3. 556 From the single‑index model the variance is: ÏÆ'2 i = ÃŽ ²i 2 ÏÆ'2 m + ÏÆ'ei2 ÏÆ'2 A = (1.183)2(20.908) + (4.677)2 = 51.14 ÏÆ'2 B = 46.62 ÏÆ'2 C = 265. 0 *The answers should be identical whichever way means and variances are computed. Any slight differences are due to rounding errors in the calculations. (ii) RA = 2.946 ÏÆ'2 A = 51.15 RB = 6.031 ÏÆ'2 B = 46.61 RC = 3. 554 ÏÆ'2 C = 265.0 c. (i ) Under the single‑index model covariance: cov(i j) = ÃŽ ²i ÃŽ ²j ÏÆ'm2 CovAB = (1.183)(1.021)(20.908) = 25.254 CovAC = 57.433 CovBC = 49.568 (ii) From the historic data itself: cov(i j) = ÃŽ £ (1/T-1)(Ri ‑ Ri)(Rj ‑ Rj) CovAB = 18.462 CovAC = 61.618 CovBC = 54.085 The calculations of covariances are different because the single‑index model computes covariances as if the correlation between residuals from the equation Ri = ÃŽ ±i + ÃŽ ²i Rm + ei are zero [cov(ei ej) = 0]. While computing covariance from historic data is equivalent to incorporating the historic level of cov(ei ej) into the measurement of covariance. d. For a portfolio made up of one‑half stocks A and B: (i) Expected return and standard deviation under the single‑index model: Rp = 1/2(2.946) + 1/2(6.032) = ÏÆ'p = [(1/2)2(51.14) + (1/2)2(46.62) + 2(1/3)2(25.25)+2(1/3)2(57.43) = (ii) Expected return and standard deviation using historical data: Rp = 1/2(2.946) + 1/2(6.031) = ÏÆ'p = [(1/2)2(51.15) + (1/2)2(46.61) + +2(1/3)2(18.46) = 2. a)We know by the CAPM:.18 = .04 + (.11 - .06) ï  ¢j which gives ï  ¢j = 2 The CAPM assumes that the market is in equilibrium and that investors hold efficient portfolios, i.e., that all portfolios lie on the security market line. b) Let â€Å"y† be the percent invested in the risk-free asset. Portfolio return is the point on the market line where 18% = y (4%) + (1 - y) (11%) and y = -1. Therefore, (1-y) = 2, i.e., the individual should put 200% of his portfolio into the market portfolio. 3. Assuming that the company pays no dividends, the one period expected rate of return, E(Rj) = [E(P1) - P0 ] / P0 where E(P1) = $179. Using the CAPM, we have E(Rj) = Rf + [E(Rm) - Rf] ï  ¢j = [E(P1) - P0 ] / P0 Substituting in the appropriate numbers and solving for P0, we have .08 + [.18 - .08]2.0 = [$100 - P0]/ P0 and solving for P0 = $154.3 4. Using the definition of the correlation coefficient, we have .8 = and cov (K, M) = .8(.25) (.2) = .04 Using the definition of Beta, we can calculate the systematic risk of MF: ï  ¢k = .04/(.2)2 = 1.0 The systematic risk of a portfolio is a weighted average of asset’s ï  ¢Ã¢â‚¬Ëœs. If â€Å"y† is the percent of MF, ï  ¢P = (1 - y) ï  ¢F+ y ï  ¢K or .8 = (1 - y ) 0 + y 1.0 or y =80% In this case the investor would invest an amount equal to 80 percent of his wealth in MF in order to obtain a portfolio with a ï  ¢ of .8 5. a) Using E(RP) = Rf + [E(Rm) - Rf] ï  ¢P to solve for ï  ¢P=2.2 b)We know that efficient portfolios have no unsystematic risk. The total risk is ï  ³2P= ï  ¢2P ï  ³2m + ï  ³2ï  ¥ and since the unsystematic risk of an efficient portfolio, ï  ³2ï  ¥ is zero, ï  ³P = ï  ¢P ï  ³m = 2.2 (.18) = .396 or 39.6% c)The definition of correlation is CorrJ m = cov (RJ,Rm) ï  ³J ï  ³m To find cov(Rj,Rm), use the definition of ï  ¢j = cov(Rj,Rm) ï  ³2 m Solving, we get Corr J m = 1.0, which indicates that the efficient portfolios are perfectly correlated with the market (and with each other). 6. We know from the CAPM : .13 = .04 + (.08)ï  ¢ J , solving which gives ï  ¢J= .1.125 If the rate of return covariance with the market

Monday, March 2, 2020

A Introduction to Sociology Statistics

A Introduction to Sociology Statistics Sociological research can have three distinct goals: description, explanation, and prediction. The description is always an important part of the research, but most sociologists attempt to explain and predict what they observe. The three research methods most commonly used by sociologists are observational techniques, surveys, and experiments. In each case, measurement is involved that yields a set of numbers, which are the findings, or data, produced by the research study. Sociologists and other scientists summarize data, find relationships between sets of data, and determine whether experimental manipulations have affected some variable of interest. The word statistics has two meanings: The field that applies mathematical techniques to the organizing, summarizing, and interpreting of data. The actual mathematical techniques themselves. Knowledge of statistics has many practical benefits. Even a rudimentary knowledge of statistics will make you better able to evaluate statistical claims made by reporters, weather forecasters, television advertisers, political candidates, government officials, and other persons who may use statistics in the information or arguments they present. Representation of Data Data are often represented in frequency distributions, which indicate the frequency of each score in a set of scores. Sociologists also use graphs to represent data. These include pie graphs, frequency histograms, and line graphs. Line graphs are important in representing the results of experiments because they are used to illustrate the relationship between independent and dependent variables. Descriptive Statistics Descriptive statistics summarize and organize research data. Measures of central tendency represent the typical score in a set of scores. The mode is the most frequently occurring score, the median is the middle score, and the mean is the arithmetic average of the set of scores. Measures of variability represent the degree of dispersion of scores. The range is the difference between the highest and lowest scores. The variance is the average of the squared deviations from the mean of the set of scores, and the standard deviation is the square root of the variance. Many kinds of measurements fall on a normal, or bell-shaped, curve. A certain percentage of scores fall below each point on the abscissa of the normal curve. Percentiles identify the percentage of scores that fall below a particular score. Correlational Statistics Correlational statistics assess the relationship between two or more sets of scores. A correlation may be positive or negative and vary from 0.00 to plus or minus 1.00. The existence of a correlation does not necessarily mean that one of the correlated variables causes changes in the other. Nor does the existence of a correlation preclude that possibility. Correlations are commonly graphed on scatter plots. Perhaps the most common correlational technique is Pearsons product-moment correlation. You square the Pearsons product-moment correlation to get the coefficient of determination, which will indicate the amount of variance in one variable accounted for by another variable. Inferential Statistics Inferential statistics permit social researchers to determine whether their findings can be generalized from their samples to the populations they represent. Consider a simple investigation in which an experimental group that is exposed to a condition is compared with a control group that is not. For the difference between the means of the two groups to be statistically significant, the difference must have a low probability (usually less than 5 percent) of occurring by normal random variation. Sources: McGraw Hill. (2001). Statistics Primer for Sociology. mhhe.com/socscience/sociology/statistics/stat_intro.htm